DEARBORN, Mich., – For the first time, Ford and ABC’s “The View” will partner to honor the heroes who fight *** with a “Warrior of the Week” program.Starting in early September as part of Ford’s Warriors in Pink initiative, the co-hosts of ABC’s “The View” will call out to Warriors during an on-air “Hot Topics” discussion to share their personal stories of support and commitment in the battle against *** cancer. Viewers will be asked to submit their stories about the *** cancer Warrior in their lives – whether themselves or a loved one- through ABC’s “The View” web site. Each week throughout October- *** cancer awareness month- a different Warrior will be selected and will appear on the show.
Ford’s Warriors in Pink initiative raises funds for the Susan G. Komen *** Cancer Foundation through the sale of specially designed clothing and accessories for men, women and children on fordcares.com. 100% of the net proceeds from Warrior in Pink gear benefit the Komen Foundation. Ford has supported the Komen Foundation for 12 years and has dedicated more than $87 million in gifts and in-kind donations.
Ford will provide branded merchandise from the Warrior collection, including a limited edition Warrior scarf, for in-studio audience giveaways throughout October.
Beginning October 2, viewers will have the opportunity to purchase a special limited-edition “The View/Warrior” coffee mug featuring “The View” logo and pink ribbon embossed on the front and the Ford “Warriors in Pink” and ABC logos on the reverse side. 100% of the net proceeds of the mug will be donated to the Susan G. Komen *** Cancer Foundation. The co-hosts will drink from the mugs in October to remind the audience of the importance of *** cancer awareness and early detection.
“The View” co-host Rosie O’Donnell, a warrior herself in the fight against *** cancer, is scheduled to attend the “Race for the Cure” event in Princeton, NJ on October 29.
Schedule of events
September 12
“The View” call out for Warriors online at abc.com (keyword: theview)
October 2
“The View” special limited edition warrior mug to benefit the Susan G. .Komen *** Cancer Foundation’s Race for the Cure Series on-sale. 100% of the net proceeds will be donated to the Susan G. Komen *** Cancer Foundation. Mugs will be available online at abc.com (keyword: theview) for $25.00. First “Warrior of the Week” is announced.
October 29
“The View” co-host Rosie O’Donnell to attend the Race for the Cure event in Princeton, New Jersey
ONGOING
Warriors in Pink items available at fordcares.com
Via Ford Motor Co.
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