Ford Motor Co. took chances when its small cars reach our shores from Europe. It can, after all, not get worse, as the company fights to survive in the fierce American market.It’s small cars do, however, give the brand a fighting chance. These cars are among the best available in their respective classes, regardless of the market country. They are dynamically at the top of the heap, mixing a level of body control and driver involvement that is second to none; the likes of a BMW included.
Their interiors are of a level of quality that no American Ford buyer would believe. The exteriors of the cars express an aesthetic that unifies the brand through styling cues and detailing, i.e. the right way to do it, as opposed to Ford America’s notion of simply slapping a three bar grill on all their offerings. Which they still couldn’t do right, the American Ford Focus lacking the third bar.
Our Take? This will only be true if one thing happens. Do not Americanize these great cars. Bring them here as is, quirks and all, and let Americans experience truly good cars. If these cars become like the late Murkur offerings, Ford truly will be in trouble.
via Business Week