Last Friday, Ford Motor Co. announced the start of its year-end sales event.The automaker is engaged in a media blitz, advertising in both print media like USA Today, and electronic advertisement such as Internet ads. Ford is not just offering discounts on many of its 2006 models but a $1,000 bonus cash for many of its popular 2007 models such as the Fusion sedan and F-Series Super Duty pickup. States Al Giombetti, president, Ford, Lincoln and Mercury, “When customers get behind the wheel, they’ll find bold styling, more standard safety features, and great performance and more reason than ever to put Ford vehicles on holiday shopping lists.”
The Year-End events ends on January 2nd, 2007. Our take? For anyone looking for a car or truck, “Get It Started” is another opportunity for a good product at a great price.
DEARBORN, Mich., Nov. 17, 2006 — The holiday season begins with a visit to the Ford dealership. Beginning today, Ford’s nationwide Year-End Event will show off its new 2007 models and offer customers $1,000 Year-End Bonus Cash on some of its hottest products. To rev up the excitement, the campaign features the Black Eyed Peas’ hit song, “Let’s Get it Started.”
“The Year-End Event is a perfect way for us to usher in the season and highlight Ford’s exciting 2007 lineup,” said Al Giombetti, president, Ford, Lincoln and Mercury. “Our new products are winning comparison tests and earning third-party recognition for quality and outstanding features. When customers get behind the wheel, they’ll find bold styling, more standard safety features, and great performance“ more reason than ever to put Ford vehicles on holiday shopping lists.”
The Year-End Event includes 30-second television and radio spots, with print executions running in newspapers including USA Today. The campaign also includes a strong digital component: 43 percent of Americans say they plan to shop on the Internet this holiday season, up 6 percent from 2004. With the average online consumer spending 14 hours on the Internet as much time as watching TV every week, those who browse high-impact automotive sites will see Ford vehicles showcased and learn how they can “Get it Started” for the holidays.
Ford’s Year-End Event runs through January 2, 2007, offering customers $1,000 Year-End Bonus Cash on the following vehicles:
- 2007 Fusion — $1,000 Year-End Bonus Cash
- 2007 Ford F-Series Super Duty — $1,000 Year-End Bonus Cash and $2,000 Customer Cash offer = $3,000 total
- 2007 Ford Escape — $1,000 Year-End Bonus Cash and $2,000 Customer Cash offer = $3,000 total
- 2007 Ford Five Hundred and Freestyle — $1,000 Year-End Bonus Cash and $1,000 Customer Cash offer = $2,000 total
- 2006 Ford Five Hundred and Freestyle — $1,000 Year-End Bonus Cash and $1,500 Customer Cash + $500 Ford Credit Bonus Cash = $3,000 total
Zero percent financing for up to 60 months continues on certain remaining 2006 models.
Via Ford Motor Co.