What’s that expression the kids use these days? Oh yeah, Ford: You just got served.
In an announcement made today, Ford says its EcoBoost engine, new for the 2013 Taurus full-size sedan, achieves a class-leading 32 mpg on the highway. The automaker claims the 2013 Ford Taurus is the most fuel-efficient full line of full-sizers at that, with none of its engines achieving less than 25 mpg on the highway in either front- or all-wheel-drive configurations.
The only problem is that Toyota sent out a full-speed buzzkill the day before, announcing that its 2013 Toyota Avalon would be available with a hybrid drivetrain option capable of 40 mpg. Take that, Ford!
Both automakers will use four-cylinder engines under hood. The Ford will implement its EcoBoost turbocharger technology to bump output to beat “V-6 versions of the Honda Accord and Toyota Camry” in fuel economy “while delivering comparable power.” The Ford Taurus EcoBoost, which shares its four-cylinder option with the Explorer, makes 240 horsepower. The 2013 Toyota Avalon Hybrid will likely make in the realm of the Camry Hybrid’s 200 horsepower, which if you remember, was exactly what the Avalon made just a few years ago with a V-6 engine.
But the 2013 Ford Taurus holds some other advantages, namely, the availability of more engine options.
The base Taurus is set to come with a 3.5-liter V-6 capable of producing 288 horsepower, up 20 from 2012. For the new model year, it also ups fuel economy by one mpg in the city and two on the highway to 19/29 mpg with front-wheel drive. Ford expects customers to pay more for the smaller, more efficient EcoBoost engine despite being down some 48 horsepower. Sitting at the top of the roost will once again be the twin-turbocharged EcoBoost-powered Ford Taurus SHO, making 365 horsepower and only coming with all-wheel drive.
As the full-size sedan segment has suddenly become crowded with serious competitors, ranging from the Taurus to upcoming rivals like the 2014 Chevrolet Impala, it has forced automakers to get more creative in building and marketing their large four-doors. With the latest announcement regarding the 2013 Ford Taurus coming from the Blue Oval camp being quashed before it even went public, it just goes to show how cutthroat the segment really is.