One of Ford’s most popular models has gotten off to a fast start in 2012 turning in strong sales figures in the western United States. To keep up the momentum, the Blue Oval boys have also answered the public’s outcry for a manual transmission in the Focus as it can now be found in the Titanium edition.
The 2012 Ford Focus is selling at its fastest January pace since 2004 with the biggest demand for the four-door sedan and the newly offered five-door hatchback seen in California. “Focus is making new friends for the Blue Oval out west,” said Paul Russell, Ford Focus Marketing Manager. “Ford dealers are seeing more small car activity, and that tells us Focus is getting on to more shopping lists.”
Completely redesigned for 2012, the Ford Focus saw an 11 percent increase in highway fuel economy and is now offered in a five-door hatchback variant. New features include technology like active park assist and styling accents like leather-faced seating with contrast-colored piping. The Focus has managed to draw new customers into dealership showrooms and it was especially noticeable last month.
“Almost 40 percent of our January Focus trade-ins were import brands. Focus also is bringing in customers that have been out of the market for some time. These buyers are brand new to us,” said Matt Wood, Dealer Principal at Elk Grove Food in Sacramento, California in a statement from Ford.
Here at Automotive.com we expect the Ford Focus sales to only continue to rise as he Focus Electric and a high performance ST model are slated to be released in the coming months. The Focus ST will churn out 250 horsepower, a niche car that should find a home among automotive enthusiasts. The addition of a manual transmission to the Focus Titanium edition will most likely also boost sales.
Do you like that Ford configured the Focus Titanium with a manual transmission. Would you considering buying a Focus? Sound off in the comment section below.