It’s a widely accepted fact of life that the state of Texas is the Mecca for pickup trucks in the United States today. In fact, the three major U.S. automakers assemble trucks exclusively for Texas, usually under the moniker of a “Texas Edition.” Today, Ram celebrated the 10th anniversary of the Texas-only Ram 1500 Lone Star edition. Ram first introduced an exclusive truck for Texas in 2002 and has reaped the benefits ever since, selling more than 80,000 units to date.
“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico. “Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto. It’s by far our best-selling Ram truck in Texas.”
Diaz is from San Antonio Texas and has seen first-hand the extensive infiltration of pickup trucks that patrol miles of road in Texas. The Lone Star edition currently accounts for 30-40 percent of all Ram trucks sold in the state of Texas.
To be sure onlookers know the truck is a proud Texan, the 2012 Lone Star edition gets new, larger “Lone Star” badges with the red, white, and blue Texas state emblem on the front doors and tailgate. These badges are part of an exclusive appearance package only offered in Texas, and will replace the “Ram 1500″ emblem that is present on most other Ram trucks of that size. The Lone Star logo makes its way inside the for-Texas-only truck and can be seen on the glove box along with four floor mats that feature an embroidered Lone Star logo. The 2012 Ram 1500 Lone Star edition can only be configured in crew-cab form with bucket seats and two-wheel drive but can be painted in seven different exterior colors.
Under the hood of the Lone Star edition lurks a 5.7-liter Hemi V-8 with fuel saver technology. The Hemi is rated at 390 horsepower and 407 pound-feet of torque and is hooked to a six-speed automatic transmission. The Texas-only Ram 1500 is expected to get 20 mpg combined.
Standard features included on the Lone Star edition are a 115 volt auxiliary power outlet, a 10-way adjustable driver’s seat, 20-inch aluminum wheels, fog lamps, a Class IV receiver hitch, halogen headlamps, locking lug nuts, a rear 60/40 split seat that folds down, and a leather-wrapped steering wheel with audio controls. Besides the standard features, Ram offers two dozen factory options while Mopar tacks on hundreds more.
Pricing for the Texas appearance package goes for $1,500 which pushes the 2012 Ram 1500 Lone Star 10th Anniversary edition to a starting price of $36,440. The Lone Star edition is expected to go on sale at the end of the second quarter of this year.