In support of the newest installment of the Fast and Furious movies, Dodge, SRT, and Universal Pictures are joining forces. SRT has donated a 2012 Dodge Challenger SRT8 that will be driven by Dominic “Dom” Toretto as the hero car of the movie, set to hit theaters nationwide on May 24.
“Like Fast & Furious 6, Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world,” said Tim Kuniskis, President and CEO – Dodge Brand, Chrysler Group LLC, in a recent interview.
The partnership will support marketing initiatives like co-branded advertising campaigns, events, gaming, social media, as well as merchandise. Dodge has created new television commercials to help promote the film, with the ads featuring clips from the movie along with new vehicle footage.
Check out one of the new Dodge commercials below to see how to make your car fast and furious.