Details on 2011 Audi A8

Fascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line.

The new flagship demonstrates the brand’s proverbial Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman’s level of workmanship.

With all this technology the new Audi A8 offers the perfect synthesis of dynamics, perfection in design, workmanship and pioneering efficiency.

“The new Audi A8 is the sportiest sedan in its segment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior.”

The new luxury sedan, to arrive at U.S. dealerships in late 2010, is a technical work of art. Its elegant and forceful body is an aluminum Audi Space Frame (ASF), weighing about 40 percent less than a comparable steel structure. The interior is captivating, with its new and spacious design and uncompromisingly high-quality workmanship full of attention to the smallest detail. The comfort on board is first class – from new, emotionally charged ambient lighting to the luxurious, power adjustable seats in the rear.

The Audi A8 combines a new level of intelligence with exemplary and easy operation. Its multimedia interface (MMI) includes a pioneering innovation: Combined with the standard (in the U.S.) navigation system it has a touchpad. MMI touch enables the driver to control many functions intuitively; for example, the navigation destination can be entered by writing the letters on the pad with the touch of a finger.

MMI navigation plus is networked in a novel fashion with the advanced driver assistance and safety systems. It follows the route in advance during driving and provides the data to the control units for the automatic transmission, the headlights and for the ACC stop & go function. Their enhanced intelligence enables these systems to recognize complex scenarios and to make anticipatory decisions to assist the driver. The new technologies include a night vision assist with marking of detected pedestrians, the Audi pre sense safety system as well as – in the course of 2010 – a speed limit display.

Another high-end solution on board the new A8 is the full LED headlights, which use light emitting diodes for all light functions. They give the luxury sedan an unmistakable appearance even in daylight and even more so after the fall of darkness. The revolutionary optics used in these headlights mean a departure from the tubular light modules commonly used today. The full LED headlights herald a new chapter in lighting technology.

The new A8 starts off with a 4.2 FSI with 273 kW (372 hp). The engine affords increased power and torque – but the fuel consumption has dropped by around 15 percent, thanks to intelligent and efficient technologies like the recuperation system and innovative thermal management.

The new tiptronic: eight speeds for more comfort and efficiency

The standard new transmission also plays a large role in increasing efficiency – the extremely convenient 8-speed tiptronic finely graduates its eight gears while achieving a large overall spread. Its control system is purely electronic, operated with an elegant selector level and rocker switches at the steering wheel. The quattro permanent all-wheel drive has a distinct sporty and rear-end character. On request, the sport differential dynamically distributes the forces between the rear wheels.

The new A8 also documents its standing as the sportiest luxury sedan on the market in the chassis sector. The distribution of the axle loads is balanced, and all wheel control arms are aluminum. The adaptive air suspension together with adaptive damping is always on board, forming part of the Audi drive select vehicle dynamics system, also standard. The optional dynamic steering is a supplementary component.

In the field of multimedia Audi also offers many attractive modules. They include an optional sound system from Bang & Olufsen, with an output of over 1,400 watts and 19 speakers, and include state-of-the-art online services. The new Audi A8 has gained in dynamics, convenience, prestige and intelligence, setting new standards in all sectors.

At a glance
The new Audi A8

Body
- Lightweight and yet ultra-strong aluminum body with ASF design
- Flowing design, full LED headlights on request

Interior and controls
- Luxurious interior with newly developed, spacious styling
- Craftsman-level workmanship, emotionally charged interior lighting
- Advanced MMI operating system, MMI touch navigation system with pioneering operating concept
- Seats with optional ventilation and massage functions, luxurious individual rear seats optional

Safety
- New Audi pre sense safety system for avoiding accidents and for minimizing their consequences

Infotainment and driver assistance systems
- Navigation system of the next generation closely networked with the assistance systems; high-end audio systems and online services
- Night vision assistant with pedestrian marking, adaptive cruise control with stop & go feature and advanced driver assistance systems

Drivetrain
- One gasoline engine, with direct fuel injection and 273 kW (372 hp)
- Consumption improved by 15 percent with enhanced performance
- New 8-speed tiptronic as standard, shift-by-wire control
- Standard quattro all-wheel drive, optional sport differential

Chassis
- Lightweight wheel suspension, balanced axle load distribution
- Audi drive select driving dynamic system including standard adaptive air suspension and adaptive damping, optional dynamic steering

The new flagship from Audi
The Audi A8

Audi has launched the next generation of the A8 – the sportiest sedan of the luxury class sets new standards. Its elegantly styled body with the Audi Space Frame (ASF) is aluminum, the engines are powerful and highly efficient, and the power transmission and running gear combine dynamics with convenience. The new flagship’s generously designed interior captivates with its luxurious equipment, newly developed control system MMI and the excellent quality of its workmanship. Innovative assistance systems lend even more confidence to driving.

Design

Audi design is always fascinating in its complex intelligence. The outer skin of the new A8 conveys homogeneity, as if modeled from a full volume. A coupé-like roof line lets the silhouette flow; sculptured surfaces conveying calmness and prestige contrast with sharp lines. The new A8 underscores the leading position maintained by Audi in the field of automotive design. Representing the cutting edge in many innovative technologies, the A8 indicates this role through new and progressive design elements.

5137 mm (16.85 ft) in length, with a 2992 mm (9.82 ft) wheelbase, 1949 mm (6.39 ft) in width and 1460 mm (4.79 ft) in height – the new luxury sedan is generously proportioned. The Audi A8 significantly exceeds in length and width both its predecessor and its competitors. Its height, however, remains below that of its immediate rivals in Germany – the proportions follow the dynamic line.

The A8 displays its single-frame radiator grille like a proud coat of arms. Framed by a chrome edge, the grille presents a new design – sculptured, three- dimensional and rich in details. With angular upper corners, it is neatly integrated in the front section, while the prominent, horizontal chrome braces emphasize the vehicle width.

The Audi A8 looks out on the world through newly designed headlights – with xenon plus units and the innovative full LED headlights, a technology Audi was the first to introduce worldwide in the R8 high-performance sports car. The adaptive light system augments the xenon plus units – it controls the swiveling modules so that they always provide the perfect lighting for intersections, the city, country roads and highways. The new all-weather light integrated into the headlights replaces the fog lights. Their traditional location in the air intakes is now occupied by the radar sensors of the optional adaptive cruise control with stop & go function.

A technological breakthrough from Audi is the networking of the headlight control unit with the optional MMI navigation plus. The navigation system analyzes the route ahead and relays the data to the light computer to activate highway lighting with its extended range while still on the ramp to the highway, for example. Before entering an intersection, the system activates the cornering light, which provides wider-angle illumination and thus enhances safety.

High-end technology: the full LED headlights

The high-end solution on board the new A8 is the full LED headlights. They give the big sedan an unmistakable appearance even in daylight and even more so after the fall of darkness. Their revolutionary optics mean a departure from the large, tubular light modules commonly used today.

The low beams comprise ten individual modules forming an arc situated below the wing-shaped chrome contour known as the “wing.” Just below this is another arc of 22 white and 22 yellow LEDs for the daytime running lights and the turn signals. Their thick wall technology makes them appear from the outside as homogenous, continuous strips of light.

Located above the wing are the high beams, whose light is generated by two powerful four-chip LEDs and a free surface reflector system. An assistant switches between the high and low beams, and additional high-power LEDs generate the highway light and cornering light. A separate fan and heat sink moderate the system’s temperature.

The full LED headlights offer a number of functional advantages in everyday situations. With a color temperature of 5,500 Kelvin, their light resembles daylight and thus is much less tiring to the eyes. They also offer efficiency advantages. The low beams, for example, consume only 40 watts per unit, a bit less than the already highly efficient xenon plus headlights.

The side view of the new Audi A8 also gives the image of concentrated and forward-thrusting power. Typically for the Audi line, the vehicle line makes up two-thirds of the height, with the remaining third falling to the greenhouse. From the single-frame grill Audi’s characteristic Tornado line runs as a light edge just beneath the window sill. The line continues close above the wheel arches, giving the A8 a powerful appearance on the road.

The surfaces below the Tornado line interpret the interplay of light and shadow, of convexity and concavity, and are statement of seriousness and timeless elegance. Proceeding downwards, the surfaces are framed by the rising dynamic line running above the side sills. Large wheels – from 17 to 21 inches in diameter – fill the wheel arches pulled out wide.

At the rear the separation edge gives an impression of sleekness, which further reinforces the impressively sculptured surfaces. A chrome strip underlines the width of the sedan, terminating in a diffuser.

The tail lights also produce an appearance both three-dimensional and striking – and typically Audi. They, too, use LED technology with 72 light-emitting diodes per unit. Chip-on-board LEDs, which can be packed tightly together with high precision, are used in many areas due to the limited amount of space available.

The tail lights, which consume only 9 watts per unit, form a trapezoidal contour that appears as an even, homogenous strip. Its upper segment is a light guide – a plastic tube; the lower section is a reflective, textured free-form surface. It is thicker than the upper segment to optically lower the center of gravity of the A8′s back end. The turn signal is a horizontal line. The five-segment brake light is located inside the trapezoid.

Body

Big, strong, safe and yet amazingly lightweight – the aluminum body once again sets new standards. Its low weight is a key factor for the outstanding driving dynamics, exemplary efficiency and very good comfort of the new A8. Audi, the lightweight design pioneer of the automotive industry, again demonstrates its leadership role.

Fifteen years ago the four rings brand introduced the technology of the Audi Space Frame (ASF) into production – with the first A8 generation. ASF has proven its merit outstandingly; and now Audi is again using it in a much more advanced form. In its basic design the ASF body brings a latticed framework to mind. Its skeleton comprises extruded sections and pressure diecast parts of aluminum. The aluminum panels – such as the roof panels and the side panels – are joined by friction connections.

Depending on their tasks, the components of the ASF body fully differ in shape and cross-sectional area. For example, the A-pillar nodes of the new A8 – one of 25 castings in the body – interconnect the longitudinal member, the sill, the omega cross-member, the windshield crossmember, the roof frame and the suspension strut mount. The lateral roof frame, on the other hand, is formed by a single extruded section; its cross-section changes flexibly from the A-pillar to the C-pillar.

Audi has substantially increased the strength of the higher-strength body components in the new A8, thereby significantly reducing both material thickness and weight.

One of the keys for this is a novel composite material for the aluminum panels. The use of this new, high-strength aluminum alloy alone enabled a weight saving of 6.5 kilograms (14.33 lb).

High stiffness, low vibrations

Besides the low weight, the ASF body of the A8 has many other strengths. The static torsional stiffness has increased by 25 percent compared with the predecessor, already a leader in the field; it forms the basis for the precise, dynamic handling. In terms of lightweight quality — the relationship between weight, torsional stiffness and size — the body achieved an improvement of 20 percent. The ASF principle ensures comfortably low levels of vibrations and impressive quietness on board for that typical Audi feeling.

The new A8 glides calmly, sleekly and quietly through the wind. The 4.2 FSI version has a drag coefficient of only 0.26, with the frontal area measuring 2.41 m2 (25.94 square ft). Low lift coefficients at the front and rear axles ensure confident stability at highway speeds. The luxury sedan also once again leads its class in wind noise comfort.

Audi regards the development of a new vehicle as a holistic mission. The overall energy balance sheet covering the entire vehicle life reveals the new A8 achieves better results than its predecessor with respect to all important environmental criteria, including CO2 emissions. The crucial factor is the phase of use, where in particular the new, highly efficient engines play a positive role. Aluminum is also superior to steel as a body material with respect to CO2 thanks to its excellent recycling properties.

Interior

The interior of the new Audi A8 is a wellness lounge for the senses. With its elegant styling and quality of workmanship on the craftsman level, the interior is deeply rooted in the philosophy of the four rings brand. In the cut it is much wider, more airy and spacious than its predecessor. Its salient element is the “wrap- around” – a circumferential curve forming an elegant beltline as on a yacht. The large curve integrates the sleek and low instrument panel. Its neat & tidy front is shaped like a gentle wave.

The Audi brand’s clear and intuitive operating philosophy reaches new heights in the A8. The large, round instruments are clearly delineated. The driver information system (DIS), which serves as a fully fledged information and control center, has a new layout. Its center display has increased to a 7-inch diagonal, showing all functions according to an easily understandable concept. It is operated at the equally improved multifunction steering wheel.

The center tunnel: perfect control console

The center tunnel in the new A8 is wide and evenly inclined. As an ergonomically ideal control console, it contains the control panel for the automatic air conditioning and the terminal of the MMI control and multimedia system, now in a new version. It forms a clearly organized touch & feel arrangement of three zones, one of which is reserved for audio. Operation is totally stress-free: The driver’s wrist on the selector lever of the 8-speed tiptronic, asymmetrically located on the center tunnel, leaving the hand at ease to touch and turn switches.

In standby mode, the monitor of the MMI system is recessed in the instrument panel. Switched on, it moves upwards in an elegant curve, nicely setting the scene for the system start. The large monitor with its 8-inch diagonal is extremely flat. Its display area is divided into three information zones, while the menu control system follows a further improved and intuitive logic. All topics are presented in elegant, three-dimensional graphics.

The A8 also sets the bar at a new height in the quality of workmanship, another big domain of Audi. The combination of highest-quality materials and their precise implementation make the interior a sensuous experience. The large controls and buttons are optionally available with aluminum surfaces and click easily and precisely like clockwork. Many switches gleam in high-gloss black, and all frequently used parts are covered by a new kind of top coat making them extremely scratch-resistant.

The large decorative inlays each consist of two parts – a highly elegant solution. The bottom elements come in standard highly polished black, the top ones in walnut brown, while the whole is accentuated by fine chrome strips. Brushed aluminum and fine woods are optionally available from Audi. All components feature uncompromisingly precise workmanship and minimal gaps.

Audi offers five basic colors for the interior, and three shades for the roof lining. The selection of coverings ranges to natural leather, which is especially soft and breathable. Passionate individualists can choose from two Audi design selections in special colors that integrate many luxurious equipment features. Audi also offers several leather packages, an Alcantara package and the extended aluminum look in the interior.

Highly emotional: the orchestration of light

At dark another high-end feature comes into play – the new ambient light. White LEDs add a few subtle highlights to the interior. The ambient light package is an emotional overall orchestration, providing effective illumination and making the center console seem to float. Many LEDs here are two-colored or three-colored – the color schemes of ivory, polar and ruby can be selected at the MMI. In other words, the same LEDs can change between two and three colors.

The many sophisticated solutions in the new A8 include the start-stop button, which allows the driver to start the engine while leaving the key in his or her pocket.

The automatic air conditioning system regulates the interior climate in two zones, and optionally in four. Three climate styles are available – gentle, medium and strong – which also change the type of air flow. For winter a fourth variant is available that heats the footwell more intensively.

The standard front seats feature 12-way electric adjustment. The comfort seats offer even more luxury with their 22-way adjustability, also incorporating the sides of the seats. Audi also offers optional seats with a sporty look and top-stitched diamond patterns. Three-staged ventilation is offered in addition to the heating. Another luxury extra is the pneumatic massage, in which twin air chambers pulsate in the backrest – the driver and front passenger can regulate them in five programs, with the intensity graduated in three stages.

As a large, luxurious touring sedan the A8 also treats its rear passengers on a first-class level. On request, Audi even provides the rear bench with versatile electric adjustment of the outside seats; a memory feature is on board as is adjustability of the front passenger seat from the rear. Seat heating, electric blinds and the four-zone automatic air conditioning together with a separate rear control panel round off the package. Ventilation and a massage function are also available.

The new A8 provides 510 liters of large luggage space, cut very wide. Four golf bags can be fitted crosswise; smaller objects are accommodated in the side compartments. After unlocking, the gate automatically swings up. The standard (in the U.S.) luggage compartment includes a net, two hooks for bags, an umbrella holder and a 12 V outlet. Load-through capability with ski bag and an electric tailgate are also available.

Press release via Audi