It is so obvious. Chrysler and General Motors are now in chapter 11 bankruptcy. How worse can it get?
But now more than ever is the time for the domestic automakers to focus on customer satisfaction. They need to make certain that the customers they have now are well treated and coaxed into a loyal relationship that will keep them coming back for the brand.
A recent survey by the Harris Poll of car owners showed that 72 percent of car owners are “extremely” or “very satisfied” with the vehicle they drive. Eighty percent would recommend their vehicles to others. However, if one were to take a closer look at the survey, he would discover that import vehicle owners are more satisfied than domestic vehicle owners.
If a company is to be viable it must first satisfy its base — the customers who already own their vehicles. It is said that a company could sustain itself if it just held on to its customers when it comes time for them to buy a new car. And that won’t happen if they are not satisfied with the car they are driving.
Our take? Keeping your base is most important. Even more so during these troubled economic times.
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