After debuting an all-new 2014 Nissan Rogue earlier this month (above), Nissan has just announced that it will retain the current-generation version (inset) that has been on sale since the 2008 model year. The new Rogue will be called just that, but the oldie will now be known as the Nissan Rogue Select.
“Rogue Select complements the completely redesigned Rogue, which debuted on September 10. The strategy behind this move is to satisfy demand for the popular compact sports utility vehicle, currently second-highest seller in Nissan’s lineup, as well as provide customers an additional choice in the segment,” says Nissan in a statement.
Another way to look at it is that Nissan sold just over 142,000 Rogues last year, and sales are up through the first eight months of this year by about 16 percent. Nissan isn’t facing any supply constraints with the current Rogue being made in Japan while the new one is being produced in Tennessee, so why not, right?
“As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that Rogue Select will fill,” said Fred Diaz, divisional vice president, Sales and Marketing, Nissan North America, Inc, in a statement. “Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale.”
The redesigned Nissan Rogue will go on sale in November or so; the 2014 Nissan Rogue Select will hit showrooms in January with a price expected to start under $20,000–cheaper than the current version. That’ll allow the new Rogue to move upmarket, where it will be able to scoop up more of the $30,000-plus end of the segment.
This isn’t the first time Nissan has done something wonky like this. Just recently, the people on the other side of the spectrum at Infiniti decided that they would continue selling the G37 sedan alongside the new Q50 so there would be an entry-level offering. Also, who could forget about odd naming structures like the Nissan Pathfinder Armada (which became the Armada after the first model year) and Nissan Stanza Altima in 1992ish.
In any case, we’ll be driving the 2014 Nissan Rogue next month–the new one–so look for a review to see how it stacks up.