Earlier today, Chrysler Group LLC announced it has slowed production of its minivan at its plant in Windsor, Ontario. Instead of halting production completely, plant employees will work four-hour shifts instead of their usual eight-hour shifts for at least a week when making the2013 Chrysler Town & Country and 2013 Dodge Grand Caravan.
Normal production of both vehicles is set to resume March 18, and according to a recent interview, Jodi Tinson, Chrysler spokeswoman, said the slowdown was intended “to align production with market demand.”
According to the Automotive News data center, Chrysler had an unsold inventory of 24,713 Town & Countrys, and 18,547 unsold Grand Caravans. Although there are unsold vehicles, sales of the Town & Country have increased from January to February of this year from 6,525 to 8,614 units, respectively.
Overall, the market for minivans seems to be on the up, as Toyota, Honda, and Nissan have all reported increased monthly sales of their minivans from January to February this year. Even between 2012 and 2013, each brand has seen an increase of sales, including Chrysler. However, February sales from 2012 to 2013 for Chrysler have decreased slightly, but overall, sales in this segment are on the rise.
Source: Automotive News