Imagine selling a used Chrysler 300C and getting more money than the list price of a new Chrysler 300C. That is what’s happening in the United Kingdom. According to Glass’s Guide, a resource guide that sets the residual value of a used car, a 2006 300C saloon (sedan for you Yanks) with a 3.0 liter V6 engine CRD and with 9,000 miles will retail for 27,500 pounds ($54,153) while the list price for a new 300C is 26,250 pounds ($51,691).
When The Chrysler 300C debuted in the United Kingdom at the end of 2005, it received rave reviews from the media and buyers. However, the 300C was seen as an unknown, so price guides gave it a low value. Man, were they wrong. In the 12 months since launch, not only has Glass’s Guide given the 300C a good residual value, but CAP Monitor improved its residual value forecast considerably. Peter Lambert, managing director for Chrysler Group in the UK, expects that residual values of the Chrysler 300C will continue to be strong in 2007.
Our take? Demand for a new and used 300C exceeds supply. And the old adage learned in Economics 101, “value goes up when demand exceeds supply” certainly applies here.
Via easier motoring
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