General Motors has activated a new app to hopefully get Millennials, or so-called “Generation C”, to buy cars or at least look up from their smartphones.
The GogoLink app provides gps/navigation capacity through Chevrolet’s MyLink infotainment system. First available on the upcoming 2013 Chevrolet Spark subcompact and also the 2012 Chevy Sonic compact, Gogolink allows owners to experience the services of a full automotive navigation system without the usual high costs. “About 90 percent of expected Spark and Sonic buyers own smartphones,” states Cristi Landy, marketing director for Chevrolet small cars. “This technology is typically found on cars costing far more, but next-gen customers are accustomed to being connected. By using a smartphone app, Chevrolet found a smart and safe way to provide navigation.”
The Chevy Spark and Chevrolet Sonic will be the first vehicles to use GogoLink, which will be available in the third or fourth quarter this year. Because the 2013 Chevrolet Spark goes on sale this summer, owners will need to return to the dealership to update their MyLink system for GoGoLink once its available. The 2012 Chevy Spark is currently at the dealership: we contact Chevrolet if owners need to bring their vehicles in as well for the GoGoLink but have not received a reply at the time of this writing.
GoGoLink pricing for the Chevrolet Sonic and Spark will be released later this year. Other features available on the car app include 3-D maps, live traffic feeds, and ability to download maps and turn-by-turn directions onto smartphones. Chevrolet says the latter ability functions even when phone connectivity is minimal (“low bars”).
More details on GoGoLink for the 2013 Chevrolet Spark can be found on the video below:
Source: General Motors/Chevrolet