It’s already the single most important brand for General Motors, and 2013 will be a crucial year for Chevrolet. The American automaker is expected to launch 13 new or notably refreshed models next year, according to a report in the Detroit Free Press. Michael Albano, a spokesperson for GM, said some of the models will be familiar, but “there’s a lot of chatter about others and a couple will be complete surprises.”
It’s widely expected that one of those surprises will be the launch of the redesigned Chevy Corvette. The Corvette will easily be the automaker’s most anticipated new launch, but the Chevrolet Silverado full-size pickup and new Chevy Impala sedan are also core models that have been redesigned, and will be essential to the automaker’s overall outlook for the year. Additionally, Chevy has already announced plans for its crossovers and SUVs, including a new Traverse, Suburban, and Tahoe. Branching out into alternatively powered vehicles, a diesel version of the compact Cruze, and an electric version of the Spark are also expected. The 2014 Chevrolet Colorado has also been spotted testing in Michigan, and would presumably debut next year as well.
With all these new models, Chevy may look to build a presence in California, where the automaker has long been underrepresented. Cristi Landy, director of marketing for Chevrolet passenger cars, said “honestly, California is not the strongest market for Chevrolet, no big surprise. We want to build awareness.” The Chevrolet Volt hybrid however, has resonated with buyers in the Golden State.
Source: Detroit Free Press