By 2017, Cadillac plans to expand its line of premium crossovers to compete more fully with its German competition. The brand will unveil six new or redesigned models in both the United States and China over the next few years, with crossovers to be launched shortly after.
The premium American automaker plans to rebuild its lineup to catch up to the German luxury brands that are dominating the segment. David Caldwell, Cadillac spokesman, said “We’re working hard to elevate and expand the brand.” By 2016 the automaker will replace the midsize SRX crossover with a completely new vehicle, with the addition of two new models, one larger than the SRX and one smaller, by 2017.
Top luxury German brands — Audi, BMW, and Mercedes-Benz — also have plans to launch new premium crossover vehicles, with a range of sizes to fit with all lifestyle needs. Cadillac feels that with its product lineup expansion that it will be able to compete with these big players in all luxury segments.
New models for the Cadillac brand include the 2014 CTS, 2014 ELR Hybrid coupe, and redesigned Escalade and Escalade ESV. These vehicles are planned to hit dealers this fall, winter, and spring, respectively. Along with these additions, a new ATS coupe will join the lineup by early 2015. The last addition will be a full-size sedan targeting German flagships, and will likely be based off the new Elmiraj concept.
Cadillac also has plans to build a compact sedan, smaller even than the ATS that will directly aim for the BMW 1 Series and Mercedes-Benz CLA-Class. Other possibilities include a luxury coupe or a powerful, large range-topping “halo” sedan.