Cadillac has reportedly decided to scrap plans to produce a six-figure, ultra-luxurious flagship model. The car that could have resembled the Ciel concept, has been nixed as executives feared the flagship wouldn’t differentiate itself enough from an already planned rear-wheel-drive Mercedes-Benz S-Class fighter. The Cadillac XTS is currently the automaker’s flagship, but engineer’s expressed a desire to build a rear-wheel-drive vehicle that would more closely rival the top luxury sedans from German automakers.
According to a report in Automotive News, GM executives believed the low-volume model that would be priced well north of $100,000 wouldn’t build enough pizzazz and attention to justify the investment and development costs.
Cadillac first hinted at grand aspirations with the Sixteen concept, aptly named based on its V-16 engine. But the striking concept debuted at the Detroit auto show in 2003, and wasn’t followed up with anything of that magnitude until the Ciel open-air concept debuted at the Concours d’Elegance classic-car show in Pebble Beach, California.
While Cadillac has currently decided to scrap plans involving these models, the automaker said elements of the Ciel may make their way on to future models. Indeed the past few years have been a reinvention for the American luxury automaker, as it continues to redefine its image and product lineup. The Cadillac XTS has updated the automaker’s sedan offerings and made them current, and the Cadillac ATS is a direct swipe at German competitors with an entry-level luxury model. A Mercedes-Benz S-Class fighter is reportedly under development, and should be launched in 3-4 years.
Source: Automotive News (subscription required)