If you’re a Caddy fan, here’s some welcome news: General Motors plans to expand Cadillac’s lineup up to ten models by 2014. Furthermore, it says it eventually wants the luxury brand to outsell Mercedes-Benz, currently the number-one luxury brand in the U.S.; Cadillac is fourth, after BMW and Lexus.
Currently Cadillac offers the CTS coupe, sedan, and wagon, Escalade SUV, and SRX mid-sized crossover. Joining them are the Cadillac ATS and XTS. We’ve driven both sedans; we found the ATS a real BMW 3 Series competitor while the XTS to be a real techno-lover’s dream. Don Butler, U.S. marketing vice president for Cadillac, says General Motors looks to double sales of the brand “within a couple of years.”
So what are these ten vehicles? As we posted, the Cadillac ATS and XTS are coming. An all-new CTS replaces the current model sometime in 2014. The Cadillac ELR is scheduled to go into production sometime later this year. The ELR is based on the Chevrolet Volt plug-in hybrid electric car. A coupe model of the ELR is rumored to be in the works.
The latest addition scheduled, though, may be on the Escalade SUV. Speculation is that General Motors will dump the SUV chassis underlying the current model and make it a crossover. Ford and Nissan did similar changes to their Explorer and Pathfinder SUVs respectively. With Chevrolet and GMC releasing a new truck lineup next year, though, we’re more than a little skeptical about this theory.
Cadillac is coy about the other five models. Says Butler, “Could we do something below the SRX? Could we do something else in the (CUV) space? All I can say is we intend to compete fully.”