Back in May, Ford revealed the on-line configurator of its all-new 2013 Fusion, sans pricing info. The Ford Fusion, which debuted as a 2006 model, surprised the automotive world with its modern design, powerful and fuel-efficient engines, and pricing, and is considered a serious competitor to Japan’s offerings, which have dominated the mid-sized segment for years. Ford knows it can’t rest on its laurels like it may have done in the past; we found the 2012 Ford Fusion hybrid to be competitive with Toyota and Honda, though dated. The Fusion’s high pricing lowered its appeal, especially against value-leaders Hyundai and Kia.
The updated 2013 Ford Fusion configurator starts with the two main models: the standard gasoline-powered Fusion, which starts at $22,495; and the hybrid model, which is priced at $27,995. Both prices include $795 for destination charge. Those prices rapidly rise depending on your selected options. Looking at the higher trim 2013 Ford Fusion SE with the 1.6-liter EcoBoost engine in either automatic or manual transmission? Pricing now starts at $25,290. Want rearview camera? Add $1,000. Want the even more powerful 2.0-liter Ecoboost engine? You’re looking at $26,745. And so on. The top-of-the-line 2013 Ford Fusion Titanium with all-wheel drive is jammed packed with most of the above features with the exception of the hybrid engine. But you’re now looking at an eye-watering near $39,000, which is higher than either a comparable Toyota Camry or Honda Accord. That price tag also is just hitting against many premium and entry-level luxury brands like Volvo, Cadillac, and Mercedes-Benz.
Automotive.com’s take: Ford is definitely moving upscale with its vehicles. How, though, will the accompanying prices affect Ford’s luxury brand Lincoln? Well, pricing for the upcoming 2013 Lincoln MKZ was recently released and it was only a tad less ($175) than the entry level Lexus ES. Have both Ford brands come along so far in such a short period in time to command such pricing? Or is Ford overestimating Americans love for the Blue Oval? As always, let us know in the comments below.