Earlier today BMW unveiled its new store in London, dubbed i Park Lane, a month ahead of its scheduled opening on July 25. The new showroom focuses on the German automaker’s attention to sustainable mobility and society’s ever-growing need for it. London was chosen as the first city to have a BMW i store because of its trendy reputation, but also because of the environmental and traffic congestion that engulfs the city. By using electric vehicles, BMW believes these problems can be alleviated.
“BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, it gives people a perfect opportunity to learn more about electromobility and get close to our future electric and plug-in hybrid BMW i vehicles,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “This is a further demonstration of our commitment to electromobility.”
Along with unveiling the new showroom, Robertson also presented a version of the i3 concept, believed to be about 90 percent completed. The all-new all-electric compact will become available to customers late next year, while the bigger i8 sports car will hit the open market sometime in 2014.
Besides the showroom and the i3, BMW showed the i Wallbox charger which was developed with only i models in mind. BMW designed its Wallbox to make charging a vehicle at home easy and efficient. Also highlighted during the presentation was new customer contact points, like a mobile sales group, and online vehicle ordering, that are currently under consideration.
BMW i will support its customers with a four-pillar package that features assistance services, public charging, home charging, and flexible mobility solutions. Assistance services have customers use features like the ConnectedDrive e-remote app and includes services like mobile recharging equipment. Flexible mobility solutions provide owners of electric vehicles who are traveling farther than the allowed range to borrow a gas-powered BMW vehicle for their trip instead. Public charging stations that fit BMW i products are also going to start springing up in public and home charging is simply the installation and usage of the Wallbox.
This month marks the beginning of BMW’s “Born Electric” tour which will travel the globe stopping in places like Rome, Japan, China, France, and the U.S. The tour will showcase mobility services along with materials that are sustainable, technological developments, and lifestyle trends by those who live a life fitting to the owner of an electric vehicle. The Born Electric tour will conclude by returning to London early next year.