People often ask “What would Jesus drive,” a question no one could really answer. But we’re betting that if Mother Nature were shopping for a premium car, she’d pick a BMW.
That’s because BMW just won its seventh straight title as the most sustainable automaker from Dow Jones’ Sustainability Index. Rating automakers on their environmental friendliness since 1999, Dow Jones recognizes the efforts corporate sectors have on greening up business. BMW is the only automaker to be listed on index since its inception.
“The success of the BMW Group is built on a long-term approach and responsible action,” said Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG in a statement. “We are pleased to be recognized by the renowned Dow Jones Sustainability Indexes.”
Having an environmental officer since 1973, BMW has made a point of recognizing the importance of sustainable processes of manufacturing longer than it has as it has with having a sporty image. The company’s “Ultimate Driving Machine” designation dates back a year later to 1974. In 2009, BMW implemented a sustainability board to manage green practices for the whole company.
Perhaps the company ought to think about changing its nickname to the ultimate green machine.