Next to the American muscle car segment, the light-duty pickup truck sector is as competitive–and quintessentially American–as it gets. Need proof? Let’s wind the clocks back a year. Ram has just released its all-new 1500 for the 2013 model year and subsequently won every major award soon after. After the hype of the 2013 Ram 1500 died off, Chevrolet introduced its 2014 Silverado and GMC Sierra models, but Ford quickly tossed its hat into the ring and unveiled the Atlas Concept less than a month later. Unlike the 1500, Silverado, and Sierra, the Atlas Concept is just that; a concept. That’s not stopping Ford from parading the rumored next-generation F-150 all around the country and displaying it at every major auto show.
So how do you create space in a segment that’s this competitive? It’s simple, really. Just one up each other consistently in the towing and fuel economy departments. Okay, so admittedly it’s not that easy but that doesn’t stop Ford, Chevrolet, Ram, and even Toyota from trying to do so. The latest automaker to attempt all this is Chevrolet. The 2014 Chevrolet Silverado features robust tow numbers, but while the Golden Bow Tie hasn’t planted a flag at the top of the summit of Tow Ratings Mountain, it has done so in the V-8 fuel economy department. We recently had a chance to feel the fuel-sipping fury of Chevy’s all-new 5.3-liter V-8 engine, and without going into too much detail here, it didn’t disappoint. Want to see what we thought of Chevrolet’s latest light-duty full-size truck? Then check out our 2014 Chevrolet Silverado LTZ Crew Cab and LT Z71 Crew Cab First Drive to see where it ranks among one of the most competitive segments on the planet.