Buick is a young, hip brand, believe it or not. You may have to travel some 6,000 miles away to China, but over there, it’s seen as a premium brand for those who value serenity, comfort, technology, and luxury above all else. It makes Cadillac’s sales figures seem trivial.
Somehow, that hasn’t yet translated to the U.S., where Buick has fought decades of oldtimer stigma. But over the last five years, Buick has at least made inroads where it wants to be. The average customer has dropped from 67 to 57 in just the past five years, as shoppers have come to value luxury and simplicity over iDrives, MMIs, scroll wheels, and systems that come with 300-page manuals just to learn how to operate the air conditioning.
No model has helped set the pace for Buick’s resurgence more than the Buick LaCrosse, which has unabashedly dug into Lexus and what used to be Lincoln’s sales. Now the 2014 Buick LaCrosse comes back, refreshed so much that it might as well be a new car, so says its engineers. As Buick continues its upmarket ascent, we wondered if the 2014 Buick LaCrosse would be enough of an improvement to keep Buick’s momentum moving. Read our First Drive of the 2014 Buick LaCrosse to see what we found out.