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Opinion

If you’re looking for editorial, you’ve found the right spot. This blog is all about our ideas, thoughts, and insights about where the automotive industry is going. Our writers are among the best to offer their opinions because their expertise is unmatched in the industry. So, read the posts and write your opinion in the comments section. We’d love to hear from you. And don’t forget to tell your friends and social media buddies about the blog.

  1. Return of the Chevrolet Chevelle? GM Files Trademark for Historic Name



    Were the 1960s and 1970s really that great? Many an American automaker seems to think so, especially General Motors, which has gone ahead and re-trademarked yet another name from the past, the Chevelle. We just can't imagine that anyone would pull a GM name from any other era back from ...    Read more

  2. Opinion: Is the 2013 Chrysler 200 Convertible the Worst Car I’ve Ever Driven?



    In the nearly 600 days I've been reviewing cars at Automotive.com, I've stepped foot in maybe 150 cars. That's a lot. Some arrive weekly in our press fleet, and I'll take them home for the night or the weekend; others I drive on press trips, sometimes driving ...    Read more

  3. Make or Break: We Chat With the Designers Behind the Lincoln MKC Concept



    You've heard Lincoln is undergoing a reinvention. If you were one of the one-hundred-whatever million people that watched the Super Bowl, you probably saw Lincoln's spot that--if nothing else--reminded us that this century-old relic of an automaker was still here, still kicking, and maybe even in its infancy. We'll see. ...    Read more

  4. How to Revive a Luxury Brand: Or, Lincoln, Have You Seen Infiniti Lately? [Opinion]



    If you pay attention to what's going on in the auto industry on a semi-regular basis, you'll have heard of the constant harping on Lincoln for the lack of brand differentiation between it and working-class Ford products. Under Ford CEO Alan Mulally's "One Ford" plan, he pretty much rendered the ...    Read more

  5. What’s Ahead for 2013: The Automotive.com Crystal Ball



    First, a disclaimer: take everything here with a grain of salt. A big one. Maybe one of those horse-sized salt licks. Sure, we keep an eye on what's what in the automotive industry, so we have a decent idea of what to expect in the coming year. But there's always ...    Read more

  6. Dear Santa: A Wish List from Automotive.com



    We drove more than 100 new cars, trucks, hybrids, SUVs, and crossovers over the past year. Many of them were good, some not so great, and a couple were downright miserable. But when it comes time to picking what we'd want in our own garages, we all have our own ...    Read more

  7. We Hear: General Motors Changing Buick’s Logo



    General Motors' stable of brands each have an intended target audience but that doesn't always translate into sales. Cadillac, for example, is clearly aimed at those who seek refinement and comfort similar to that of a luxury German car. Chevrolet appeals to the blue-collar worker and is GM's mainstream brand ...    Read more

  8. Hurricane Sandy Forces Automakers to Scrap 15,000 New Vehicles



    Hurricane Sandy's effects are still being felt more than a week after it ravaged New York, New Jersey, and other surrounding areas. While more than 886,000 homes and business continue to wait for power, automakers from around the world are also taking inventory of stock that was in the path ...    Read more

  9. Root For The Underdogs: Six Cars That Could’ve Made It



    There's a reason why The Matrix became such an international hit while the equally dystopian, trenchcoat draped, slo-mo, cool-gunplay Christian Bale vehicle Equilibrium remains utterly forgotten, known only to wannabe film nerds like me. (Seriously, go check it out—it's a lot of fun.) Some things ...    Read more

  10. Report: Google Considered Building Driverless Cars, May Still Do It



    We've known for a while now that Google has been tinkering with the idea of a driverless car through technology. However, a recent report from the Wall Street Journal indicates that not only was Google trying to make that technology a reality, but it was looking to build its very ...    Read more

  11. Dealership Associations Miffed That Tesla Motors Has Better Business Model



    Car dealers and their lawyers around the country are up in arms about Tesla Motors. "Illegal!" they shout. Mass panic is ensuing with dealers, some of which are contacting their state representatives to shut down Tesla's newfangled business model where it ...    Read more

  12. The De-Evolution of Walking is Preventable, Reversible



    Baby steps, people. Left step, right step. One foot follows the other, hands swinging forward and back, chin up and eyes out. If, like me, you’ve been ambulatory for all of the life that you can actually remember, this is a familiar pattern to you. And you probably learned the ...    Read more

  13. Imported from Italy: Fiat Says Si to Build Chrysler Cars in Italy



    You know that silly annual survey of which cars are "Most American?" Well, scratch off Chrysler from the list. Reuters confirms what has long been speculated by the press: that Fiat will be building U.S. brand cars in Italy, which will then be exported to the States. With Europe in the ...    Read more

  14. Study: Smart Fortwo as Safe as Large Cars, SUVs; Sporty Cars Get Into More Accidents



    The Highway Loss Data Institute is a little-known but vital affiliate to the Insurance Institute for Highway Safety. The HLDI monitors insurance claims made by car owners involved in accidents as well as other forms of damage to their vehicle (e.g., theft). In the HLDI's most recently released study on ...    Read more

  15. Ex-GM CEO Whitacre Says Government Should Sell Shares in General Motors



    Even though he was CEO of General Motors for a grand total of 10 months and has repeatedly self-proclaimed not to be a "car guy," Edward Whitacre Jr. still believes that the government should sell its shares in General Motors off quickly. This isn't the first time Whitacre has called ...    Read more

  16. Chevy Loses $50,000 On Each Volt? Not So, Says GM



    News source Reuters recently wrote an article about the Chevrolet Volt's cost-prohibitive manufacturing. The wire says a $40,000 Volt can cost up to $89,000 to make, meaning it's the latest in a long line of General Motors products to cost more money to make than GM can off-load it for. Detailed ...    Read more

  17. Ford Focus May Best Toyota Corolla in Sales Worldwide for 2012



    The Toyota Corolla is one of the best-selling compact cars in the world. It may soon lose its crown, though, from rival Ford. Ford's secret weapon? The Ford Focus. Although the Corolla handily outsells the Focus in the U.S. market, the situation is different worldwide. According to IHS Global, Ford has ...    Read more

  18. How Now Brown Cow: White May Be For Apple, But The New Cool Color Is Brown



    Pinpointing the trends of car colors used to be a simple affair. Ever since the Great Color Massacre of 1979 (ongoing), when thousands of bold car colors were brutally rounded up and executed, every car was silver or black—that was the end of it. Look ...    Read more

  19. GM, Chrysler Slams Door on Obama, Romney Visits



    Touchy, touchy. General Motors is apparently getting tired being everyone's punching bag. From being lambasted by the car enthusiast community ("Fireturd", "Puick", "Chevrolame", etc.) to the recent GOP-led committee investigating its Chevrolet Volt hybrid EVs, GM is pulling a roll, tuck, and duck to the earthquake that is the current ...    Read more

  20. Study: Best Quality Belongs to Volkswagen, Toyota has Fewest Reported Problems



    According to a study conducted by Strategic Vision, Toyota receives the least amount of complaints from its customers while Volkswagen Group of America has the best quality product. Results of the 2012 Total Quality Index study showed that Toyota had the lowest reported problems, good for a “Problem Impact Measure” ...    Read more

  21. 2013 Ford Taurus, Explorer, and Lincoln MKS are Five Star Winners of NHTSA’s New Car Assessmen



    Safety continues to be a big selling factor for car shoppers, especially for those with families. Three Ford offerings--the full-sized Ford Taurus sedan, its Lincoln MKS twin, and the Ford Explorer crossover--recently received five stars in crash test safety from the National Highway Traffic and Safety Administration. The three vehicles were ...    Read more

  22. Lincoln, Lexus Top ACSI Scores, Mazda and Chrysler Brand at the Bottom



    It takes a special breed of person to work in customer service, and that goes double for the automotive industry. The general public expects to hop into their vehicles every morning, turn the key, and go off on their merry ways. Most don’t realize that by turning that key, you ...    Read more

  23. Motor Trend Says Auf Wiedersehen to 2011 Cadillac CTS-V Wagon



    From a consumer standpoint, the Cadillac CTS-V sports wagon is an odd duck. First, it's a station wagon. While wagons are beloved shapes by Europeans and--by extension--any serious car enthusiast, the average American car buyer long ago voted with their dollars in favor of SUVs and crossovers. Most Americans also ...    Read more

  24. IntelliChoice Releases Second Annual Cost of Ownership Analysis, Acura RDX and Audi A3 TDI Included



    Automotive industry analysis firm IntelliChoice has released its results from its second annual mid-year “Cost of Ownership” analysis. Better known as IntelliChoice “Best Bets,” the analysis firm ranks 15 vehicles from the 2013 model year and includes the Acura RDX, Audi A3 TDI, and the Lexus RX 350. Overall, 15 ...    Read more

  25. You’re Discontinued! Mercedes-Benz Maybach is Officially No More



    Never heard of the Maybach? You're not alone. Mercedes-Benz's answer to BMW's Rolls-Royce and Volkswagen's Bentley ultra-luxury lineups never gained traction among the wealthy, or the envying public. Even car enthusiasts, who embrace the old (Ford Crown Vic, Lincoln Town Car), the obscure (Ninety Eight Regency Elite), and the downright ...    Read more

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