It’s hard to fathom what 100 years really is. Most of us won’t have the good fortune to be around that long, and most automakers can only dream about surviving ten decades of market fluctuations, increasing competition, globalization and expectations of excellence in a tough industry. Needless to say, this is no small feat, and Aston Martin seems well aware of all this. So what does the renowned British automaker do to celebrate? What’s it’s been doing the last 99 years, it appears.
According to a report by Auto Express, Aston Martin is putting the final touches on a Centenary model, which CEO Dr. Ulrich Bez, says will be remarkable. “This will be an entirely new model. We have to do something remarkable to mark our centenary. It won’t be a DB9 with a Centenary Edition badge and it won’t be a limited edition like the One-77 supercar. This will be a mainstream Aston.”
We’re curios to see what this “mainstream” Aston Martin will look like. And what will it retail for? The Aston Martin DBS, with a 5.9-liter V-12 engine is priced above $275,000 for an “entry-level” model. Carbon black editions, and the convertible Volante models are just shy of $300K. The Aston Martin DB9 employs the same 5.9-liter V-12, and is priced starting at $190,000. Regardless of where it falls on the Aston spectrum, you can bet there will be no shortage of aficionados lined up to buy one. The Centenary model will be unveiled this summer.
Source: Auto Express