Infiniti did a strange, clever thing— while the motor presses are thumping out all the hoopla surrounding a major auto show, no less the North American International Auto Show in Detroit, Infiniti released its own auto show teaser— for an electric concept to be unveiled in Geneva, a couple months from now.
The timing may be an attempt to deflect attention away from rival luxury Japanese automakers Lexus and Acura, both of which received no small amount of attention at the Detroit show. Lexus unveiled the LF-LC concept, a four-seat sports car that pushes the bounds of the automaker’s generally safe designs. Acura debuted the latest incarnation of the much heralded Acura NSX, which with its aggressive design language and sleek curves, indicates a sign of life in the Honda/Acura design lab.
Infiniti has hinted the electric concept will be performance inspired, saying the engine would be placed “mid-ship,” indicating attention to weight distribution and handling. Additionally, Infiniti said the concept would reflect “a change in vocabulary for Infiniti’s design language,” maybe along the lines of the Lexus LF-LC concept, a departure from the current Lexus lineup. Geneva has long been a platform for exciting concepts, though often it is the European automakers that bring out the show-stoppers.
Seeing as how Infiniti has successfully produced the M35h, the hybrid cousin of the M37, we wouldn’t be surprised if it has something special in the works here. The latest teaser photo doesn’t give us much of a window into the design aesthetic, but we sense it will be commanding. We’ll be looking for more teasers in the next few weeks ahead of the Geneva show.