It’s been an agonizingly slow process, but it appears Alfa Romeo is finally laying the groundwork down for its (eventual) return to the United States. The Fiat subsidiary has registered the brand of its 4C sports car, the first Alfa vehicle to go through such a process Stateside in almost 20 years. The request for a trademark was approved by the U.S. Patent and Trademark office on April 10 according to Automotive News. The Alfa Romeo 4C trademark includes toys, clothing, auto parts, and the actual vehicle itself.
Fiat (and Alfa Romeo) boss Sergio Marchionne had said on April 4 that the 4C will enter the U.S. market by the end of 2013. Across the pond, the rear-wheel drive coupe is expected to enter production in May of 2013 with deliveries following shortly after. As it stands now, Fiat is planning to produce 2,500 4C’s a year and a source with knowledge of the situation told Automotive News that a production version of the two-seater could be shown off at the 2013 Geneva Motor Show.
Fiat is also targeting to more than double Alfa’s worldwide sales to the tune of around 400,000 units in 2014, up from 150,000 in 2011. As many as six new models are currently in the pipeline for the U.S. release, including a few sedans and SUVs. The Giulia sedan, which is expected to be in Alfa’s revamped stable whenever it actually goes on sale stateside again, is based on the all-new Dodge Dart. Fiat acquired 58.5 percent of Chrysler when the Dart achieved 40 mpg unadjusted, and now both the Italian and American automakers share ideas, parts, and technology.
So how much will the Alfa Romeo 4C go for once it’s ready to go on sale in the U.S.? According to a company source speaking on the condition of anonymity to Automotive News, the 4C is expected to roll off the lot for around $66,000 in Europe, but no word on pricing in the U.S. just yet. Marchionne has also said that his desire is for Alfa Romeo to take on the likes of luxury brands, and it has its sights locked onto BMW as its primary target. A 1.8-liter turbocharged four-cylinder engine is expected to power the rear-wheel drive coupe when it comes to market next year; we expect the same once it reaches our shores.
Source: Automotive News (subscription required)