The Detroit News published some juicy nuggets about Chrysler in a new blog section.
One tidbit that caught our eye is Chrysler's plans to expand out of North American market (Canada, U.S., and Mexico).
How? The plan is for Chrysler to reach out to Europe, Latin America, and later to Asia by riding Fiat's coattails and expand its dealer network and integrate its sales and marketing with its Italian owner.
Case in point: Mexico. Joseph ChamaSrour, CEO of Chrysler in Mexico, said that the brand has maintained its 10 percent share of the Mexican auto market this year despite a 27 percent drop in sales for the auto industry as a whole. Actually, Chrysler reports that it gained 0.5 percent through September while Volkswagen, Nissan, Ford and General Motors experienced declines in their shares.
Chrysler says that it wants a market share of 11.6 percent in Mexico by 2014. According to ChamaSrour, Chrysler wants to sell 118,000 vehicles by 2014 which represents an increase of 43 percent. Chrysler has 115 dealerships in Mexico.
Chrysler said that it will create a range of products that will have global appeal to compliment the Jeep brand and it will distribute Dodge and Ram vehicles in certain regions. Ultimately, the company plans to sell 500,000 vehicles outside the continent by 2014.
More details can be found in at the original article. Our take? What do you think about Chrysler's plans? Can the troubled automaker pull it off? Or should the automaker concentrate its limited resource here in the U.S.?