Reverend Jesse Jackson asks BMW why no MINI Love among African Americans Blog Post at Automotive.com
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Reverend Jesse Jackson asks BMW why no MINI Love among African Americans

Posted September 8 2009 10:18 AM by staff 
Filed under: Miscellaneous, BMW

African-Americans are well aware of the little tricks companies perform that seem to disadvantage them in some way. Insurance companies, back in the 1950s and ‘60s, practiced “Red Lining” in which individuals who sought auto insurance and who lived in a particular part of a city were charged more than others who reside in other parts of the same city. One would have thought that such practices joined the institution of slavery and Jim Crow Laws on the trash heap of history.

Well, that’s not necessarily so.



The Reverend Jesse Jackson, president of the Rainbow Coalition Push Coalition, has accused BMW’s media buying agency of practicing “No Urban Dictate” for its MINI Cooper campaign. That is when companies choose not to advertise on media outlets that cater to an African-American audience.

Reverend Jackson has sent a letter to BMW showing his concern for the practice. BMW has not yet responded to the letter at the time of this post.



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