Per Motor Trend:
That's right, the all-new 2010 Ford Taurus will debut with cash incentives to entice buyers.
The car isn't scheduled to roll into dealerships until August, but those who want first-in-the-neighborhood privileges for the Taurus will be rewarded with $500 off, if delivery is taken before September. An additional $1000 cash back reward will be given for the Taurus SEL, LTD, and SHO models, but not the base SE, which starts at $25,995 including destination. Even with the rebate, that still leaves a $1000 gap between the SE and SEL models.