The attempt will take place on July 11, 2009 at 9:00 a.m. The parade will start at 500 Park Boulevard in Itasca, Illinois.
Starting June 22 through July 8, interested participants can register their Subaru in the parade by visiting www.subaru.com/parade.
In celebration of this exciting event, Subaru's Great Lakes Region will make a donation of $15 per participating Subaru vehicle up to a total donation amount of $7,000. This donation will be shared equally between PAWS Chicago and Salute, Inc. For more information on these organizations please visit their respective websites at www.pawschicago.org/ and www.saluteinc.org/.
An official GUINNESS WORLD RECORDS™ adjudicator will be on site to observe and confirm this record attempt.
In addition to going for the record and helping raise funds for two great organizations, parade participants:
* Will receive a special gift bag (one per car).
* Are invited to attend Itasca Fest following the GUINNESS WORLD RECORDS™ attempt. This fest is great for the entire family and features: live entertainment, carnival rides, food, bingo, kids' entertainment, a three-on-three basketball tournament, and NASA's "Journey to Tomorrow" exhibit. For more information visit www.itasca.com.
* Are eligible for a special event room rate of $89 per night* at The Westin Chicago Northwest hotel. For your convenience, this four-star, four-diamond hotel is located within walking distance from the start of the parade. To make a reservation, simply visit www.starwoodmeeting.com/StarGroupsWeb/res?id=0906159812&key=A9AB8. The event rate is good for parade participants only and based on availability.
* Rate does not include tax.
Press release via Subaru