The announcement, made today by the Tri-State Ford Dealers, expands Ford’s relationship with the Yankees and gives the company new ways to reach fans at Yankee Stadium.
“The New York Yankees and Ford are an integral part of American heritage,” said Mark Paladino, Chairman of Tri-State Ford Dealer Association. “The New York Yankees are one of the most successful franchises in the history of sports. As the Official Truck and SUV of the New York Yankees, we are building on that legacy of success through an all-encompassing sponsorship at Yankee Stadium.”
When the Yankees opened its regular season at home on April 16, 2009, Yankee Stadium included Ford fixed and rotating signage and the designation as the Official Truck of the New York Yankees. Details of the sponsorship include:
Fixed, Static Left Field Billboard Advertisement
Home Plate Rotating Signage
HD Scoreboard Commercial Advertisement
Terrace Level LED Board Advertisements
Concourse Diorama Signs
Plaza Vehicle Displays
Promotional Day with Home Plate Recognition Ceremony
Promotional Day Exposure in the Yankees Magazine and Yankees Yearbook
· Consumer Sweepstakes and Sponsor Branding Programs
The Ford brand continues to flourish in the New York region and leads all other manufacturers in both industry firsts and 5-Star safety awards. The new 2009 Ford F-150, which already delivers unmatched capability and unsurpassed fuel economy, has piled up awards and honors from many of the auto industry’s top organizations and publications – including being named Motor Trend 2009 Truck of the Year. Editors of Kelley Blue Books (www.kbb.com) recently named the 2009 Ford Escape Hybrid one of its “2009 Best New Family Vehicles.”
Press release via Ford/Pinkston