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Volkswagen, BMW target weakened General Motors, Ford, Chrysler
Filed under: Opinion, Volkswagen
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The rule of the jungle. When one senses weakness, he strikes. That's what the European automakers are sensing with the Detroit Three and intend to pounce in order to get a greater market shar in the U.S.
The two major European automakers ready to pounce are Volkswagen and BMW. VW is developing a U.S. factory, its first in two decades, and expects to expand U.S. sales to 1 million vehicles by 2018. The new plant is expected to help the company overcome currency exchange problems.
VW’s plans to expand market share is based on its development of new models specifically for the U.S. including a family sedan.
BMW, on the other hand, is introducing a new small car to the U.S. market and is expanding its distribution network as the Detroit Three continue to consolidate theirs. BMW's small car brand MINI, on the other hand, will be adding about 10 new dealerships around the country and will appear in such cities as Raleigh, North Carolina and Birmingham, Alabama.
In addition, Audi plans to increase its spending marketing its products in the U.S. by 15 percent this year and will advertise during the Super Bowl.
via Wall Street Journal
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