Think about those words especially today when we are experiencing the worst economic situation since the Great Depression. Roosevelt was right. Fear keeps us from doing things and it also makes us do stupid things.
One thing it keeps us from doing is buying a car. A potential buyer sees that his or her neighbors or friends are out of work. So he or she fears that they are next and will not make large purchases.
Well, Korean automaker Hyundai is using an innovative program to try and get those potential buyers to buy a Hyundai. The company has just started a program called “Hyundai Assurance Program” that allows the buyer of a Hyundai vehicle to return it within the first year if the purchaser loses his or her source of income.
The program is being done in partnership with WALKAWAY USA, a Dallas based national performance management company that services the retail automotive industry. It is a subsidiary of EFG Companies. WALKAWAY holds the exclusive U.S. distribution license to the WALKWAY program. Created in Canada in 2000, the WALKAWAY program has allowed consumers to walk away from more than $35 million in automotive-related debt.
Our take? Talk about surprising. And here we thought Hyundai could never top its ten year/100,000 powertrain warranty. However, is the program enough to entice potential customers?