One tool to open up such contact is the internet. Car dealerships are discovering that this can be essential to their success in getting people to visit their showrooms and ultimately buying a car.
It seems that some Detroit area auto dealers have added live chat to their company websites. People who may be surfing the net and come up on to a dealership’s site can click on a button and engage in a chat -- like an instant message -- with a salesperson at the dealership.
Many dealers say that a live chat allows them to reach a level of potential buyers they were not getting in the past.