First off, it was standing room only. Second, the number of press has grown in the past few years. This is my fourth LA show, and I don't remember this many folks covering at past shows. More thoughts on that later.
Anyway, Dr. Norbert Reithofer, CEO and Chairman of BMW, opened the conference. Vehicles unveiled included the 7-Series and the MINI E coupe.
The latter is an electric vehicle, one of many on the "green trend" still sweeping the auto industry. I'll provide more stats later, but the MINI E can go zero to 60 in 8.5 seconds with a top speed of 95mph. Range is 185 miles -- various safety features such as shutting off the battery if the "bonnet", or hood, is lifted.
Other vehicles discussed include the 7-Series Hybrid and diesel versions of the BMW 3-Series and X5. More details to follow.
Next: Honda.