"Sponsoring NBC's Green Week makes sense for Subaru," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We know that our customers are environmentally conscious and we are proud to support eco-friendly initiatives that help promote environmental responsibility."
Subaru will have three 40-second vignettes running as part of NBC's Green is Universal Week featuring Masi Oka, from the NBC series Heroes, giving car-related "green" tips.
This year, NBC's programming will work to educate consumers about the ease of greening their routines. The event kicks off Sunday, Nov. 16, during NBC's pre-game show, Football Night in America and wraps up Saturday, Nov. 22, with NBC's coverage of the Syracuse-Notre Dame game in South Bend.
"Green Your Routine is about educating consumers that it's easy, practical and economical to be green," said Beth Colleton, vp of NBCU's Green Is Universal unit. "If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment."
Press release via Subaru