According J.D. Power & Associates, 70 percent of car buyers in 2007 were using the Internet when scoping potential deals; that’s up five percent this year so far. In particular, former SUVholics are turning to the net to research a car class they are not familiar with as they are forced to trim down on fuel expenditures.
Not so surprisingly, user generated content like reviews and vehicle ratings were the most viewed by consumers. Kelley Blue Book and Edmunds.com were rated as the most useful car ratings and review websites with detailed model information and statistics.
Our take? They should have staticians analyze the traffic data to predict upcoming consumer trends to augment advertising strategies. The automakers could use it.
via The Car Connection