So what factors contribute to that slightly out of reach dream machine on four wheels that people spend time fantasizing over?
Can you believe the Honda Fit and Toyota Prius are basking in that glory? Say hello to the cheaper, more efficient evolution of the “dream” car.
The traditional super expensive, super sleek, super gas guzzling dream car pasture has withered and dried as consumers have a newly grown admiration for the “smart” choice. While those with Cadillac Escalades or H2 Hummers may still have the more brand expensive vehicles, no one envies them anymore.
Worse for luxury brands, though, such owners are also the least likely to recommend their cars to their friends. Why? It just isn’t cool anymore.
via Business Week