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In today’s marketing, the most successful introductions appear to include several events or announcements long prior to the roll out of the new product. Each event sparks the curiosity of potential buyers. On and on these events occur until finally the product is introduced in the mist of a frenzy.
Well, it appears that Nissan is employing such a marketing campaign for its new Cube. It has launched a new website that touts the creativity and style of the Cube -- a fun way to get around.
The site features flash oriented animations, a lot of colors, and hip images of young people enjoying themselves. And everywhere is the Cube highlighted -- Cube + art, Cube links, and Cube-isms.
Under Cube + art, the Cube is featured along with art students. Cube links, on the other hand, gives visitors to the site the chance to find out about the car. Finally, Cube-isms are sayings that are posted every day touting the Cube.
It is Nissan’s intent to attract young buyers away from Honda and Scion and this site sets the image.
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