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Fuel Efficiency, not Horsepower, is General Motor's Mantra
Filed under: Miscellaneous, Chevrolet
Well, a new day has dawned. Instead of pushing a car’s performance, horsepower, or so-called "joy to drive", one of the Detroit Three is starting to promote fuel efficiency in its advertising.
The company is General Motors. It is promoting its Buick, GMC, and Pontiac models by contrasting the better fuel economy they get than their competition.
And GM is getting right in the face of competitors, too. In one commercial, it compared the fuel efficiency of its models directly against the fuel efficiency of the Toyota Tundra pickup and 4Runner SUV. In another, the Pontiac G6 beat the Mazda6. (This one had us scratching our heads, though. Mazdas are known as sports cars, not gas sippers like the Honda Accord.)
Our take? It appears that when the execs over at GM saw that they had dropped 15 percent in sales the first half of this year, they decided that things had to be changed in the way they promote their products.
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