It has itself the goal of cutting its cars fuel consumption by 30% by 2015. And this is without government mandates.
Mazda intends to reduce the weight of its autos by some 100 kg (220 pounds) or more, as well as using technology like stop-start to cut engine activity when not in use. Also, rather than relying on a beefed-up starter motor to fire up the motor, an injection of fuel direct into the combustion chamber of a piston at the top of its stroke is ignited. Forcing the piston down, the motor starts up quickly, quietly, and simultaneously gains up to 8% in efficiency.
Further adding to the green future will be the adopting of carbon neutral plastics by 2013.
Best of all, the future plans of the brand include the rotary motor so associated with the brand and its RX models.