Things appear to be coming along at Cadillac.
General Motors' luxury brand really raised eye brows in the industry and among consumers with models like the CTS. Right now, there is a great deal of anticipation and excitement over the release of the new models.
There are plans afoot, for example, that the brand will be introducing a model below the pecking order of the CTS.
This price range creates space in the fleet for a $25,000 car -- a smaller or baby Cadillac. Otherwise, few details are available.
Look for the revised CTS-V in Cadillac dealerships in a few months.
Marketing of the CTS is taking advantage of a good review by Consumer Reports, which gave the car an “excellent” overall score. Cadillac realizes that it must attract a younger market. It has younger celebrities doing pitches like Ken Walsh, star of the TV show Private Practice and a former cast member of Grey’s Anatomy. Singer Bob Dylan is helping in the marketing side, too.
via Globe and Mail