So far, the idea is referred to as “Subject” and it will be a joint venture between Honda of Japan and Guangzhou Honda in China.
A concept for the first car of the sub-brand is a sporty three door hatchback based on the City/Fit. The vehicle will be designed and manufactured in China. Plans call for production to start in 2010 and it will be available only in China.
Currently, there is no discussion of bringing the "Subject" in other markets like the U.S.