Nissan CEO forecasts US Auto Last Days Blog Post at Automotive.com

Automotive Blogs

The Latest Coverage & News from Around the Industry

  
Blogs Widget

Add live, updating blogs on your desktop or webtop. Download our free widget.

Nissan CEO forecasts US Auto Last Days

Posted May 1 2008 02:57 AM by staff 
Filed under: Opinion, Nissan


Carlos Ghosn could be one of the most innovative chiefs in the auto industry. He heads Nissan and Renault and was the architect in the creation of the Nissan-Renault alliance. And last year he tried to form a partnership with North American auto maker General Motors.



Nissan ASV-4 front left.jpg

In a recent interview with Businessweek, he touched on a number of topics of concern to the auto industry. For example, when asked about the U.S. auto market, Ghosn said that he sees more of a move toward cheaper cars and smaller engines. Interestingly, he claims fuel economy is not a big factor in attracting buyers, but auto makers who do not offer fuel efficient models could be rejected by consumers. He says that younger buyers in the U.S. -- teenagers -- are not considering a brand unless it includes fuel efficient cars.


He suggested that electric vehicles are going to be big in emerging markets like China and India. Nissan will be introducing an electric vehicle into the U.S. in 2010 while has joint ventures with companies in Israel and Denmark to develop electric vehicles. He expects Nissan to have electric vehicles in the mass market by 2012.

Finally, Ghosn said that he does not see a full blown merger between Nissan and Renault. However, he did say that there will be more active “synergies” between the companies. They will be building plants together, coming out with an electric car together, creating a $2,500 car together.




Add a Comment: (Must Be Registered)
User Name
Not Registered?    Signup Here
Password
 
Comment
(1024 character limit)