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Woodcliff Lake, NJ - March 18, 2008...Two years ago, MINI Takes the States (MTTS) rambled coast-to-coast with thousands of MINI owners for a legendary cross-country event. How to top that?
For the highly anticipated encore coming this summer, members of the MINI community weighed in to set the direction for MINI Takes the States 2008.
Today, with the announcement of the dates and locations, MINI owners and car clubs as well as dealers nationwide are gearing up for MINI Takes the States 2008. MINIs and their owners will converge in Miami from June 13th-15th, Boston from June 20th-22nd, Chicago from July 25th-27th, and Los Angeles from August 1st -3rd. Event registration will open in April.
Hosted by MINI USA, the series of events for MINI owners and prospects will celebrate the spirit of the MINI brand in the U.S., and will foster a sense of community among a growing group of passionate owners, enthusiasts and future MINI owners.
The input of MINI owners, gathered via an online survey last October, shaped the regional format of MINI Takes the States 2008. The survey presented the MINI community with three options on which to cast their votes, with the top vote-getter setting the event direction.
The first option, "The Road Trip to End All Road Trips," suggested a roving herd of MINI owners motoring along a pre-determined, nationwide route with stops in different locations along the way. This approach, patterned on MINI Takes the States of 2006, allowed for MINI owners to participate in the entire journey or join in for a few legs of the trip.
The second choice, "The Big Bang," proposed one spectacular festival held over a long weekend, giving MINI owners the opportunity to motor in from across the country to one central location.
Finally, the third alternative, "Closer to Home," designed to get as much MINI owner participation as possible, suggested staging a series of four smaller weekend events to take place in different regions of the country.
Overwhelmingly, members of the MINI community favored the third choice that allowed them to stay closer to home. Staggered timing of the events will give hardcore motorers the option of attending festivities in more than one city, and in some cases will let them drive from venue to venue as their schedules permit.
The inaugural MINI Takes the States of 2006 drew more than 6,000 MINI enthusiasts to join in a 15-day, 19-state, cross-country road trip from Monterrey, Calif., to Lime Rock, Conn. The 3,904-mile route included major event stops along the way in Nashville, St. Louis, Indianapolis and Jersey City, N.J.
Press release via BMW/MINI
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