Porsche says 'No'  to building cars in the US Blog Post at Automotive.com

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Porsche says 'No' to building cars in the US

Posted November 8 2007 07:11 AM by staff 
Filed under: Opinion, Porsche


There will be no "Made In America" stickers slapped on anything with a Porsche badge anytime soon, if ever. Forbes reports management board member Michael Macht has made it clear Porsche AG does not have any design on setting up a factory in the United States.



2006 porsche cayenne turbo top kicking dust sand dirt

Macht's primary explanation for the decision (or more accurately the continuation of the status quo for the iconic German sports car builder) is that Porsche customers expect their beloved machines to be crafted in Deutschland, and nowhere else. The article does indicate 37 percent of Porsche's sales are in the US, but we do tend to agree with Macht's analysis. After all, who would buy a Ferrari made anyplace other than Italy, or a Saab made anyplace other than Sweden... errr... bad example. (Editors' Note: The Saab 9-7X SUV is built in Ohio, USA.)

That Teutonic heritage is fundamental to Porsche's golden glowing halo of automotive superiority, and customers probably do expect that heritage to be maintained. While BMW has seen success with its South Carolina facility manufacturing the Z4 and X5, it's entirely likely that Porsche customers, devotees and worshipers indeed place a higher value on the point of manufacture. We have yet to see how that devotion, some might say obsession, reacts to the rollout of the new Panamera sedan, which Forbes reports will be a volume seller with projected sales of 30,000 per year, according to sources within Porsche. Likely it'll be along the same lines as the reaction to the Cayenne - a necessary evil in order to maintain the lunacy of increasingly hectic 911 variants like the GT3 RS and GT2.

Ultimately, it is heartening to see that while Porsche may alter its model strategy to better accommodate trends in the market, it does understand and uphold the most important aspects of its heritage and identity. That's what makes a Porsche a Porsche.



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