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Car Design Expands Worldwide

Posted October 22 2007 09:01 AM by staff 
Filed under: Concept Cars


buick blackhawk front left.jpg

Concept cars don't just inspire car enthusiasts at car shows; they also give a glimpse at what the maker of the concept may have in mind for their future models. It's sort of like a look behind the curtain so to speak for future car buyers to look forward to.



Unfortunately, car makers sometimes jump the gun so to speak and release a concept that doesn't necessarily represent the true direction of the company. That, our friend, is a no no that can lead to a lot of confusion for the car maker and perspective buyers.

Witness the story of the Buick Blackhawk, a concept car that was never released by General Motors. According to the Copley News Service (via the Boston Globe), it was killed unceremoniously by the company's design chief at the time, Wayne Cherry, because it didn't represent the "true" direction of GM. Apparently back then -- the Spring of 2000 -- GM had its worldwide presence but the central government in Detroit, so to speak, didn't have as much control over its spread-out parts. People who designed for these studios answered to their local bosses not Detroit. So, obviously, the result was renegade designs (at least from GM's viewpoint).

The experience of the Blackhawk brought on some definite changes. Now Detroit makes the final decision. But all regions, from Germany, Australia, India, South Korea, Brazil, China, as well as studios in California and Michigan are involved. Moreover, designers are rotated from design studio to design studio worldwide.

Our take? Of course, this can only help to influence the company's designers about what works in other regions of the world and thus influencing how they design future cars. Seems like GM learned from a previous mistake. Kudos for that.



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