Why Nobody's Calling Crossovers Vans Blog Post at Automotive.com
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Vehicular Vanity - Get Over It

Why Nobody's Calling Crossovers Vans
Posted August 28 2007 05:15 AM by Edward A. Sanchez 
Filed under: Opinion, Dodge , SUV


In advance of this year's Frankfurt show, there's been an annoucement of yet another crossover introduction. This time, the vehicle in question is the Dodge Journey, a midsize, Avenger-based tall wagon. Even the purveyor and standard-bearer of the modern minivan is noticing the growing ubiquity of this market segment, and figured it had to have an entry or be left out of the game.



Yet we're seeing the same thing with crossovers as we saw earlier with wagons. Nobody is calling them what they really are, which are essentially vans with long snouts and front-hinged rear doors. Yet to be stuck with the label of "van" seems to be the kiss of death in today's market. Never mind the fact that a traditional van (full-size or mini) still offers more efficient space utilization and practicality (thanks to that puzzlingly reviled rear sliding door) than these new "crossovers."

Personally, I don't use the term "sport tourer" or "variant" to describe a wagon. It's a wagon. Sometimes I might call it a 5-door, but it's still basically a wagon. I suppose that, due to their emerging stylistic and packaging distinctives, the definition of "crossover" is beginning to solidify. But even still, "tall wagon" would be a more appropriate term for most of them in my vocabulary.

It's going to be interesting to see what term emerges next. "UUV"? (Urban utility vehicle, for the compact-sized crossovers), or EUV (Extreme Utility Vehicle)? This might be the next name for full-size vans, for their "extreme" usefulness. But more likely the "extreme" will refer to the styling or horsepower (and likely, fuel consumption.)

I am still amused by the seemingly extreme and irrational aversion to anything perceived as a van by consumers and automakers alike. I'd still gladly take a rear slider and the boxy functionality of a minivan interior over the sometimes awkwardly contrived proportions and packaging of a "crossover." The question is, how many other people feel the same way, and are willing to be the vehicular contrarians, and actually buy what they need, rather than chasing the lastest trend?



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