FIREBALLED! will continue the build-out of its MINI race programs through a number of upcoming TV, internet, mobile and multi-media platforms and event venues.

With the launch of the new 2007 MINI Cooper and Cooper S, MINI USA is exploring a variety of areas to expand and strengthen the MINI brand via the sport compact market and race venues.  With this agreement FIREBALLED! is uniquely positioned to help build and grow MINI's visibility in the tuner and motorsport community through FIREBALLED!'s integrated divisions.  These divisions involve racing & performance, promotional activities, design, merchandising and entertainment projects and feature Hollywood movie car designer and TV personality Fireball Tim Lawrence, along with tuner extraordinaire Hubie Fuh to assure the continued successes of the past two years.

"We are happy to continue our standing partnership with FIREBALLED! RACING," said Richard Steinberg, head of MINI USA product strategy and aftersales development.  "The growth of our relationship between MINI USA and FIREBALLED! allows both partners to reach further out to the enthusiast tuner and racing audience in a way that is unique, creative and very MINI."

"The new 2007 MINI Cooper and MINI Cooper S represent an awesome platform for customizing and creating outrageous cars," says Fireball Tim, President and CEO of FIREBALLED!, Inc.  "We look forward to developing the new platform through our signature racing programs and competing at a variety of racing venues. It's exciting because all of our cars will be featured in 'Fireball Tim's World of Cars' on CarTV.com and a variety of upcoming entertainment venues including a series of new shows currently in development. It's the kind of evolution we had hoped for to help solidify the future of our programs with MINI".

The 'World's Fastest Built -- MINIs, developed by FIREBALLED! RACING has become a phenomenon through its motorsport racing programs and developing custom street MINIs with FIREPower.  Starting with NHRA Drag Racing, FIREBALLED! holds the World Record with its MINI USA M600 Flamethrower.  Through this program FIREBALLED! RACING has developed other custom high performance street legal MINIs.

FIREBALLED! RACING
FIREBALLED! RACING, a division of FIREBALLED! INC., is a promotional, racing and product development company in the automotive sport compact industry. In partnership with MINI USA, it helps to promote MINI as a customizable platform in motorsport racing and lifestyle events.  FIREBALLED! RACING have built and currently campaign the 'World's Fastest Race MINI,' setting the mark at 10.6 ET @ 132MPH in the quarter mile.  They also build FIREBALLED! Custom MINIs in Limited Edition and Signature Performance Series that are sold through select Dealerships. Working with over 50 sponsors, they have developed numerous programs and products that showcase the versatility of the MINI platform and their flexibility as one of the premiere vehicle designers and tuners.


Press release via BMW/MINI