Cadillac Looks To Drop 'Stody' Image In The Parking Lot Blog Post at Automotive.com
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Cadillac Looks To Drop 'Stody' Image In The Parking Lot

Posted August 16 2007 11:08 AM by staff 
Filed under: Opinion, Cadillac , Sports


2008 cadillac bls wagon front right.JPG

Somewhere over the past several decades, the American luxury car label of Cadillac has developed, shall we say, a reputation of being somewhat...stodgy.



This judgment may have been influenced by the 'Luxo-barges' styling of such models as the past generation Deville and its like. Well, with the introduction of the CTS, STS, and Escalade, it appears that the brand is no longer your father's -- or mother's -- Cadillac.

First, it seems that Cadillac has taken up the philosophy of smaller is better. Cadillac will continue to take on the German luxury car manufacturers with a new restyled and re-engineered CTS-based Cadillac that will be available later this year. A new, small rear-wheel drive sedan to be built on General Motors' Alpha architecture is expected to be introduced during the 2011 model year.

The high performance CTS-V, which is expected to sit out the 2008 model year, will return with more horsepower and a new six-speed automatic transmission in 2009.

Other changes being contemplated including a large sedan to replace the DTS, which replaced the Deville; the possible release of a flagship sedan/coupe with rear-wheel drive; the release of a refreshed XLR in 2009 with a more dramatic redesign of the model for 2012 or 2013; and the introduction of a small five-passenger crossover called the BRX sometime in 2009.

More details can be found at AutoWeek. Our take? Seems like those guys in GM's R&D and other execs responsible  have been keeping the lights burning beyond the conventional 6 p.m. closing time.



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